A few days after reading about this research method, I was emailed a survey regarding a recent protein bar purchase. After taking the survey, I conducted a cognitive test to investigate how clear the survey questions were to other takers. Afterwards, I conducted a pretest to understand how the survey could be improved after my initial improvements were added.
Surveys are everywhere!! I went into this assignment underestimating how useful data collected from surveys can be to companies and policy makers. The online survey was very easy to administer and take; however, I was surprised by how long it took to create clear and concise questions. I learned how important questions can be framed to achieve particular outcomes. I plan on using surveys in my thesis research this summer to determine how residents of Lillehammer felt about hosting the '94 Olympics.
