1. To understand how the ’94 Winter Olympics increased international recognition of Lillehammer with generations born after the Games occurred
2. To determine how many University of Chicago students (typically born/very young at the time of the ’94 Olympics) have heard of Lillehammer, Norway and would be interested in visiting
3. To understand what American tourists would visit on a trip to Norway
Before I began my focus group, I was concerned that I would introduce bias into the discussion or not engage all participants. I was skeptical that the discussion would uncover something that I had not previously discovered.
After conducting the focus group, I found a new appreciation for the way that focus groups dimensionalize both perception and reception. The method provided me with increased recognition of how individuals remember the Olympics and think about Norway in general.
2. To determine how many University of Chicago students (typically born/very young at the time of the ’94 Olympics) have heard of Lillehammer, Norway and would be interested in visiting
3. To understand what American tourists would visit on a trip to Norway
Before I began my focus group, I was concerned that I would introduce bias into the discussion or not engage all participants. I was skeptical that the discussion would uncover something that I had not previously discovered.
After conducting the focus group, I found a new appreciation for the way that focus groups dimensionalize both perception and reception. The method provided me with increased recognition of how individuals remember the Olympics and think about Norway in general.
